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Welcome to CommonSpirit Careers

The power of humankindness works here

Region Director Service Line Marketing

  • Mountain Region Support
  • Centennial, Colorado
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About Us

Inspired by faith. Driven by innovation. Powered by humankindness. CommonSpirit Health is building a healthier future for all through its integrated health services. As one of the nation’s largest nonprofit Catholic healthcare organizations, CommonSpirit Health delivers more than 20 million patient encounters annually through more than 2,300 clinics, care sites and 158 hospital-based locations, in addition to its home-based services and virtual care offerings.

Our Mission

As CommonSpirit Health, we make the healing presence of God known in our world by improving the health of the people we serve, especially those who are vulnerable, while we advance social justice for all. To learn more about a calling that defines and unites, please click here for more information about our mission, vision, and values.

The posted compensation range of $68.76 - $106.42 /hour is a reasonable estimate that extends from the lowest to the highest pay CommonSpirit in good faith believes it might pay for this particular job, based on the circumstances at the time of posting. CommonSpirit may ultimately pay more or less than the posted range as permitted by law.

Job ID
2026-462888
Employment Type
Full Time
Department
Brand Marketing
Hours/Pay Period
80
Weekly Schedule
Monday - Friday (8:00 AM - 5:00 PM)
Shift
Day
Remote
No
Category
Management

Job Summary and Responsibilities

You have a purpose, unique talents and now is the time to embrace it, live it and put it to work. We value incredible people with incredible skills – but your commitment to a greater cause is something we value even more. This is the heartbeat of our organization and your time will be spent in a supportive, team environment with resources to help you flourish and leaders who care about your success.

The Mountain Region Director of Service Line Marketing is responsible for driving service and service line engagement and growth throughout the region and associated markets. This role will oversee the development and implementation of strategic marketing strategies and initiatives to promote specific services and service lines, position them within the region and markets, and engage target audiences. The Director will collaborate with region and market leaders to develop and implement marketing and communications plans to promote service lines, drive patient volume and revenue, while ensuring consistent messaging and alignment with the company's overall business objectives.

Essential Key Job Responsibilities

  1. Service and Service Line Promotion and Growth:

    1. Develop and implement integrated marketing programs and strategies to position and promote strategic services and service lines throughout the region and associated markets.

    2. Collaborate with service line leaders and stakeholders to understand their goals and develop marketing and communication strategies and plans to deliver on organizational goals. Many of these stakeholders include operational and clinical leaders of hospitals and clinics.

    3. Monitor and analyze market trends and service line performance to identify growth opportunities and develop action plans.

  2. Segmentation and Targeting:

    1. Conduct market research and analysis to identify target audiences, competitive landscape, and opportunities for growth.

    2. Develop and implement strategies to effectively reach and engage specific segments and audiences for priority services and service lines.

    3. Utilize data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience.

  3. Media and Engagement Strategies:

    1. Develop and implement media and engagement strategies to reach consumer/patients populations and drive engagement.

    2. Collaborate with media agencies to optimize media buying and placement across various channels.

    3. Monitor and analyze campaign performance to optimize media spend and maximize ROI.

  4. Campaign Development:

    1. Lead the development and implementation of compelling service line campaigns throughout the region and across various channels, including broadcast, digital, social media, print and direct marketing.

    2. Oversee the development of marketing collateral, advertising campaigns, and digital marketing initiatives for service lines.

    3. Work with system brand and marketing teams to ensure  brand consistency across all service line marketing channels and touchpoints throughout the region.

  5. Physician and Referral Marketing:

    1. Develop and implement strategies to engage and educate referring physicians and healthcare professionals about the healthcare system's service lines.

    2. Provide marketing support and resources to referring physicians to enhance their knowledge of the services offered.

    3. Collaborate with physician liaison teams to build relationships and support referrals.

  6. Community Outreach:

    1. Develop and implement community outreach programs and initiatives to raise awareness of the healthcare system's service lines.

    2. Participate in local health fairs, community events, and wellness programs to promote service lines.

    3. Collaborate with local organizations and community leaders to sponsor relevant events and initiatives.

  7. Performance Analysis and Reporting:

    1. Monitor and analyze the performance of service line marketing initiatives.

    2. Track key performance indicators (KPIs) such as patient volume, revenue, and patient satisfaction.

    3. Provide regular reports and analysis to senior leadership and service line leaders.

  8. Budget Management:

    1. Develop and manage the marketing budget for service line marketing initiatives.

    2. Ensure efficient allocation of resources and monitor marketing expenses.

    3. Provide financial reports and analysis to senior leadership.

  9. Team Leadership and Development:

    1. Lead a high-performing service line marketing team and foster a collaborative and innovative culture throughout the region marketing & communications department.

    2. Provide leadership and support to region and market-based teams to ensure successful implementation and optimization of service line marketing initiatives.

    3. Collaborate with cross-functional teams, including service line leaders, marketing teams, and senior executives, to ensure alignment and consistency in messaging and strategies.

  • Must work in CommonSpirit’s region headquarters at least three days per week.

  • Office hours are relatively standard. Limited requirement to participate in work-related activities (i.e., a company-sponsored event) on evenings and weekends.

  • Demonstrable experience establishing and using marketing ROI metrics and performance reporting.

  • Natural willingness to seek feedback from peers and leaders for performance improvement.
  • Excellent presentation, both formal and informal, skills. 


Job Requirements

In addition to bringing humankindness to the workplace each day, qualified candidates will need the following:

  • Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

  • Minimum of 10 years of experience in marketing, preferably driving engagement and growth in health care services and service lines.

  • Proven track record of successfully developing and executing consumer-focused marketing strategies and campaigns.

  • Strong understanding of healthcare trends, regulations, and best practices.

  • Strong strategic thinking and problem-solving abilities.

  • Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.

  • Ability to work collaboratively with cross-functional teams and senior executives.

  • Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.

  • Excellent interpersonal skills. 

  • Collaborative work style.

  • Ability to work in a large geographically diverse system. 

Physical Requirements:

Sedentary work -(prolonged periods of sitting and exert up to 10lbs force occasionally)

Where You'll Work

With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community.

Total Rewards

Depending on the position offered, CommonSpirit Health offers a generous benefit package, including but not limited to medical, prescription drug, dental, vision plans, life insurance, paid time off (full-time benefit eligible team members may receive a minimum of 14 paid time off days, including holidays annually), tuition reimbursement, retirement plan benefit(s) including, but not limited to, 401(k), 403(b), and other defined benefits offerings, as may be amended from time to time. For more information, please visit our Total Rewards

Unless directed by a Collective Bargaining Agreement, applications for this position will be considered on a rolling basis. CommonSpirit Health cannot anticipate the date by which a successful candidate may be identified.

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CommonSpirit Health™ is an Equal Opportunity/Affirmative Action employer committed to a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, parental status, ancestry, veteran status, genetic information, or any other characteristic protected by law. For more information about your EEO rights as an applicant, please click here [PDF].

CommonSpirit Health™ will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). External hires must pass a post-offer, pre-employment background check/drug screen. Qualified applicants with an arrest and/or conviction will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, ban the box laws, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances. If you need a reasonable accommodation for any part of the employment process, please contact us by telephone at (415) 438-5575 and let us know the nature of your request. We will only respond to messages left that involve a request for a reasonable accommodation in the application process. We will accommodate the needs of any qualified candidate who requests a reasonable accommodation under the Americans with Disabilities Act (ADA). CommonSpirit Health™ participates in E-Verify.

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