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Marketing Automation Manager

Dignity Health Phoenix, Arizona
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The posted compensation range of $40.66 - $58.96 /hour is a reasonable estimate that extends from the lowest to the highest pay CommonSpirit in good faith believes it might pay for this particular job, based on the circumstances at the time of posting. CommonSpirit may ultimately pay more or less than the posted range as permitted by law.

Requisition ID 2024-343219 Employment Type Full Time Department Marketing & Advertising Hours/Pay Period 80 Shift Day Weekly Schedule Monday - Friday (8:00am - 5:00pm) Remote Yes Category Marketing and Communications
Overview

CommonSpirit Health was formed by the alignment of Catholic Health Initiatives (CHI) and Dignity Health. With more than 700 care sites across the U.S. from clinics and hospitals to home-based care and virtual care services CommonSpirit is accessible to nearly one out of every four U.S. residents. Our world needs compassion like never before. Our communities need caring and our families need protection. With our combined resources CommonSpirit is committed to building healthy communities advocating for those who are poor and vulnerable and innovating how and where healing can happen both inside our hospitals and out in the community.

While you're busy impacting the healthcare industry, we'll take care of you with benefits that include:
Medical/Dental/Vision, FSA, Dependent Care Spending Account, Life Insurance, Short and Long-term Disability, 401k match, Paid Time Off, Wellness Program, Tuition Reimbursement, Accidental Insurance, Critical Illness Insurance, Identity Theft Protection, Employee Assistance Program, and more!


Responsibilities

This is a remote position

Job Summary and Purpose

The primary responsibility of this role is to drive and implement effective marketing automation strategies to enhance patient engagement , improve awareness and drive growth for healthcare services in support of the CommonSpirit divisions and the physician enterprise. This role has a range of strategic, technical, creative and analytical responsibilities designed to ensure effective customer engagement, and works in collaboration with cross-functional teams to develop automated engagement strategies aligned with business goals and customer needs.

  • Develop, build and execute scalable marketing automation campaigns to nurture leads, improve patient retention and enhance overall consumer/patient experience for various stages of the consumer journey.
  • Design, execute and optimize customer journeys and marketing campaigns using consumer journey optimization platforms and partner with the greater marketing team to influence integrated marketing automation efforts across channels (website, social media, paid advertising, etc.).
  • Collaborate with cross-functional teams to create targeted, personalized content and messages for various patient segments.
  • Configure, manage and optimize marketing automation platforms to ensure smooth campaign execution and accurate tracking of performance metrics.
  • Analyze and interpret campaign data to measure effectiveness and make data-driven recommendations for continuous improvement.
  • Implement lead nurturing campaigns and lead scoring initiatives to guide prospects through the sales funnel and increase conversion rates.
  • Monitor and maintain data quality within marketing automation systems, ensuring accurate segmentation and reporting.
  • Stay current with industry trends, best practices and compliance standards/regulations (eg: GDPR, CAN-SPAM, HIPAA, ADA, TCPA) for marketing automation and overall email channel delivery.
  • Provide training and support to internal stakeholders to ensure ethical, legal and transparent marketing practices utilizing marketing automation tools and techniques and is the primary contact for automation tools. Maintains and oversees users and admins.
  • Serve as the  subject matter expert and day-to-day owner of the marketing automation platform; monitor, track, analyze and report on division performance in partnership with division teams. 

#LI-CSH


Qualifications

Successful Candidates for the Marketing Automation Manager role will possess:

  • Bachelor's degree in marketing or a related field. Combination of education/experience  may be considered in lieu of the degree.
  • Minimum of five (5) years of experience in marketing.
  • Minimum of two (2) years of experience leading, developing and delivering marketing programs. 
  • Certification in Adobe Marketo strongly preferred
  • Experience in optimizing creative and content
  • Working knowledge of DMP/CDP/CRM, and Adobe Journey Optimizer
  • Understanding of how to measure MROI
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While you’re busy impacting the healthcare industry, we’ll take care of you with benefits that may include health/dental/vision, FSA, matching retirement plans, paid time off, tuition assistance, adoption assistance, and more!

Unless directed by a Collective Bargaining Agreement, applications for this position will be considered on a rolling basis. CommonSpirit Health cannot anticipate the date by which a successful candidate may be identified.

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Equal Opportunity

CommonSpirit Health™ is an Equal Opportunity/Affirmative Action employer committed to a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, parental status, ancestry, veteran status, genetic information, or any other characteristic protected by law. For more information about your EEO rights as an applicant, please click here.

CommonSpirit Health™ will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c). External hires must pass a post-offer, pre-employment background check/drug screen. Qualified applicants with an arrest and/or conviction will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, ban the box laws, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances. If you need a reasonable accommodation for any part of the employment process, please contact us by telephone at (415) 438-5575 and let us know the nature of your request. We will only respond to messages left that involve a request for a reasonable accommodation in the application process. We will accommodate the needs of any qualified candidate who requests a reasonable accommodation under the Americans with Disabilities Act (ADA). CommonSpirit Health™ participates in E-Verify.