Virginia Mason Franciscan Health brings together two award-winning health systems in Washington state  CHI Franciscan and Virginia Mason. As one integrated health system with the most patient access points in western Washington, our team includes 18,000 staff and nearly 5,000 employed physicians and affiliated providers. At Virginia Mason Franciscan Health, you will find the safest and highest quality of care provided by our expert, compassionate medical care team at 11 hospitals and nearly 300 sites throughout the greater Puget Sound region.  While you’re busy impacting the healthcare industry, we’ll take care of you with benefits that include health/dental/vision, FSA, matching retirement plans, paid vacation, adoption assistance, annual bonus eligibility, and more!

JOB SUMMARY 

This job is responsible for planning, managing and executing strategic marketing and communications activities for Virginia Mason Franciscan Health (VMFH) including providing expert marketing consultation in support of integrated, strategic marketing needs of the assigned functional area.  An incumbent leads a team, including direct report(s) and agency partners, in developing strategic marketing, advertising, and media campaigns. Work includes responsibility for identifying marketing opportunities through evaluation of market intelligence and a thorough assessment of the "competitive" environment associated with a project, synthesizing findings and developing approaches to appropriately position VMFH in the marketplace. Also includes responsibility for measuring and reporting outcomes, administration of assigned budgets and supervising a small professional staff engaged in marketing/communications activities.

Essential Job Functions:

• Develops, implements and manages marketing plans, strategies and tactics that reflect Virginia Mason Franciscan Health strategic vision and to help achieve targets and goals in assigned functional areas as well as increase awareness and preference for the brand.
• Supports progress in digital marketing strategy utilizing the suite of tools in the marketing technology stack, applying strategic use of multiple marketing and communications channels to reach marketing customers and achieve growth goals. Works in collaboration with digital strategies manager and related colleagues and vendors for digital marketing activities including social media, e-newsletters, search engine and other Web marketing and Web development.
• Cultivates and maintains professional relationships with primary clients, vendors, and external entities to foster opportunities for enhanced customer services and to influence business objectives positively.
• Ensures effective communication of initiatives and programs affecting the entire organization to facilitate performance and process improvements in keeping with strategic objectives and regulatory requirements; advocates and provides direction for change management.

Education/Work Experience Requirements

• Bachelor's degree from an accredited college or university in Marketing, Journalism, Communications, Public Relations or closely-related field, and a minimum of five (5) years of progressively responsible related work experience.